At Nielsen, privacy and security are company-wide considerations and influence how we handle data every day. We are committed to protecting the privacy and security of the personal data we collect, process and use and Nielsen’s privacy principles guide our business practices.
We are committed to being responsible stewards of the personal data in our control. We use tools and methods to safeguard user anonymity in our reports and insights, and we test our panelist privacy notices to ensure that they are easy to understand.
We collect only the data essential for specified purposes.
We provide clear notice about what information we collect, and how we use it. We offer meaningful choice at a time and in a context in which panelists and survey respondents are making decisions about their personal data.
We embed privacy protections in the development of our products and services.
We implement multilayered organizational, technical, and administrative measures to protect the data in our control.
We are committed to respecting the diverse cultures and local laws of the countries in which we operate.