We deeply value your trust and protect the identities of our panelists. We use tools and methods to make sure that there is no reasonable possibility of identifying an individual panelist in the reports that we create for our clients. We will NOT use your personal identifying information to advertise, promote or market goods or services directly to you, and we do not allow our clients to market directly to you. For example, we combine the responses we collect from you with the responses of others to produce “aggregated” reports.
We also create scientific reports based on modeled information. “Modeled information” is data we have developed based on demographic and behavioral characteristics (like your gender, age, TV watching habits, websites visited) to predict what people with similar or matching characteristics would watch or buy.