YOUR VOICE MATTERS
TO YOU FRIENDS
Asian Americans are 9% more likely than the total population to say that instant messenger keeps them connected with friends. Your voice matters to Nielsen. If asked to participate in a Nielsen survey, please say yes.
On Top of In Touch
At 87%, Asian Americans are
the heaviest smartphone users.
On Top of all the Top Sounds
Asian Americans spend $112 per year on music purchases, $7 more than the general population.
Conscious Consumer
How culture and heritage influence viewing and purchasing habits
Learn more
YOUR VOICE MATTERS
TO YOU FRIENDS
On Top of In Touch
On Top of all the Top Sounds
Conscious Consumer
TOTAL IT UP
You may have seen some advertising from Nielsen with the theme of “Total It Up.” What does this mean?
There are more ways to watch TV than ever before - on TV sets, computers, mobiles, tablets and TV-connected boxes. Learn More>As the number of ways to watch TV increases, it's more important than ever that Nielsen is able to share the viewing behavior of you and your communities with companies so that they can understand your preferences and create the things you love.

Total it Up is an advertising campaign aimed at media companies, to help them understand this commitment, and start a conversation with them about adding all this different viewing to the ratings. So if you're ever asked to participate in a Nielsen panel or survey, please say yes.
TOTAL IT UP
You may have seen some advertising from Nielsen with the theme of “Total It Up.” What does this mean?
There are more ways to watch TV than ever before - on TV sets, computers, mobiles, tablets and TV-connected boxes. Learn More>As the number of ways to watch TV increases, it's more important than ever that Nielsen is able to share the viewing behavior of you and your communities with companies so that they can understand your preferences and create the things you love.

Total it Up is an advertising campaign aimed at media companies, to help them understand this commitment, and start a conversation with them about adding all this different viewing to the ratings. So if you're ever asked to participate in a Nielsen panel or survey, please say yes.
TOTAL IT UP
You may have seen some advertising from Nielsen with the theme of “Total It Up.” What does this mean?
There are more ways to watch TV than ever before - on TV sets, computers, mobiles, tablets and TV-connected boxes. Learn More>As the number of ways to watch TV increases, it's more important than ever that Nielsen is able to share the viewing behavior of you and your communities with companies so that they can understand your preferences and create the things you love.

Total it Up is an advertising campaign aimed at media companies, to help them understand this commitment, and start a conversation with them about adding all this different viewing to the ratings. So if you're ever asked to participate in a Nielsen panel or survey, please say yes.
  • We Value Your Privacy
  • Privacy and security influence how we handle data every day. We are committed to protecting the privacy and security of the personal data we collect, process and use.
  • Learn more>
  • Q&A
  • QUESTIONS & ANSWERS FROM PEOPLE LIKE YOU
  • Privacy policies are often complicated and confusing. That’s why we’ve focused on answering some key questions about how Nielsen treats your personal information.
  • Learn more>